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MY EXPERIENCE

Roles & Responsibilities

Talented, multi-faceted marketing professional with 22+ years in Marketing and Brand Management in both the B2B and B2C arena. Expertise in driving business results through strategic thinking and building relationships with clients and internal team members. Keen creative eye, with the ability to translate brand goals in to actionable deliverable results. Extensive leadership and management skills; adept at communicating with internal and external customers to drive results.

ACBL- DIRECTOR OF MARKETING

April 2020 - December 2022

The American Contract Bridge League is the governing body for contract bridge in the United States, Mexico, Bermuda, and Canada.

As Director of Marketing, I am accountable for modernizing and optimizing all marketing and brand development operations.

I lead a 13-member Marketing, Education, Editorial, and National Events team (including three direct reports) to promote club events, raise brand equity, optimize brand messaging and communications, and contribute to a highly differentiated member experience.

POWER & TEL- DIRECTOR, MARKETING

April 2015- March 2020

Power & Tel is a distributor and supply chain logistics provider in the communication marketplace.
Hired to revamp internal marketing processes, brand and marketing strategy. Managed a team of three professionals and external agencies. Evaluated the company’s market position to strategically focus on core strengths and identify key areas of improvement. Set primary objectives to modernize brand positioning, overhaul digital presence and integration, and improve customer engagement.

ODEN- SENIOR ACCOUNT DIRECTOR

Feb 2014- April 2015

Oden is a marketing communications firm that specializes in B2B strategy, content development, design, and technology.

Serve as a key liaison with the global brand management team of a Fortune 500 client to develop, implement and measure activities in growing and strengthening the brand. Internally provide strategic vision for the team, while managing multiple clients and drive profitability and growth. Demonstrated leadership and senior level marketing communication experience.

TCG- DIRECTOR, MARKETING & LICENSING

Jan 2009 - Dec 2013

TCG (formerly The Canadian Group)
TCG is one of the fastest growing puzzle & game companies, with distribution to over 40 other countries around the world.
Established marketing roles and responsibilities within the organization. Introduced, developed and managed the strategic planning process and utilized marketing best practices to drive company focus and growth. Created processes for analyzing the competitive landscape and reviewing key indicators of product performance. Worked cross-functionally to set the creative direction for the corporate brand.

MEGA BRANDS
(FORMERLY WARREN INDUSTRIES/ROSEART)-
MARKETING MGR/SENIOR PRODUCT MGR

2000 - 2008

Managed a Marketing & Brand team of 3 people.  Defined the strategy and developed, executed and managed marketing plans and product development for key divisional strategic business units. Implemented strategic marketing meeting to evaluate short and long term department goals and review key indicators of the business.  Worked with the Divisional V.P. and Creative Director to establish a vision for the team, strategic direction and operational objectives and assignments.