MY PROJECTS
My portfolio showcases a handful of projects during my tenure at the organization. Take a look to get a sense of my skills, experience and approach. To learn more about a specific project, feel free to contact me directly.
CORPORATE RE-BRANDING
Identity development
Completed phase 1 of major corporate re-branding to compete effectively in key US market place. Launched new logo and messaging on product packaging and key industry events. Executed a PR and trade advertising program to gain visibility within the industry. Worked with key stakeholders to implement re-branding program and contain costs across departments. Directed and coordinated with outside agency and vendors to produce deliverables.
STRATEGIC PRODUCT PLANNING
Licensing- Art & Entertainment Brands
Utilized network of relationships to elevate the company profile within the industry and gain more lucrative licensed and entertainment brands. Increased the return on investment in the product portfolio and met short and long-term objectives outlined in the strategic marketing plan. Key Licenses included: Justin Bieber, Lalaloopsy, Josephine Wall, Dreamworks, Marvel and Fisher-Price. Brands were forecasted to increase the revenue of the company across multiple product platforms by minimally 30%.
INTELLECTUAL PROPERTY
Elevating Product Design
Set key milestones and objectives to achieve growth through the acquisition of relevant intellectual property for targeted product segments. Implemented review process in conjunction with overarching marketing and development calendar. Acquisitions of key platforms were expected to increase company revenue by 25% over 2 years.
FISHER PRICE
Board Game & Puzzle Product Develpment
Researched, negotiated and executed against a brand licensing agreement to extended the Fisher-Price brand into the puzzle & game category. Successfully product tested, developed and launched line against stringent brand guides.