MEGA BRANDS
Puzzle, Activity & Board Game Portfolio
DISNEY
Licensing & Product Development
Closed major licensing deals with Disney US & Mexico to generate $6.5 Million in business. Launched comprehensive niche Disney product lines for puzzles, appropriate for both marketplaces. Successfully managed this key relationship to grow the business.
BRAND REPOSITIONING
Refresh & Revitalize
Assumed leadership position in re-launch of flagging evergreen brand. Executed brand turnaround with a research-based focus, while managing operational supply chain difficulties and inventory constraints. Regained listings at Target, Meijer, and Fred Meyer. Decreased SKU’s by 70% to refocus Sales initiatives and increase productivity.
LORD OF THE RINGS
Board Game & Puzzle Development
Negotiated and closed licensing deal with New Line Cinema for Lord of the Rings Trilogy. Developed board games that contributed $3 Million in revenue over 3 years (2003-2005).
LEGO BOARD GAME PORTFOLIO
Managed International Game Launches
Sub-licensed and launched international LEGO board game program in 15 countries, with 5 companies. Created $4.1 Million in business internationally.
THE DAVINCI CODE
Licensing & Board Game Development
Launched DaVinci Code board game, received widespread retail placement, national PR and generated $1.3 Million in sales in 2006.
OTHER ACHIEVEMENTS
Implemented plan to increase Gross Margins by 5% in 2 years through value engineering, pricing strategy and product mix. Worked cross-functionally with Sales, Purchasing, Engineering, and Design teams to achieve product goals.
Conducted key Strategic Planning presentations to upper management & sales force. Worked closely with Sales on key account presentations, utilizing market data to close sales and meet product listing goals.